90 Years of Heritage
William Hill was founded in 1934 by William Hill himself — a man who helped shape the modern betting industry. For 90 years, the company has paid out on winning bets through wars, recessions, regulatory changes, and the internet revolution. That track record is the foundation of everything.
Horse Racing: The Best in the UK
William Hill's horse racing prices are consistently the best or joint-best in the UK market. They offer Best Odds Guaranteed on all UK and Irish races — if the SP is bigger than your price, they pay the SP. For serious racing bettors, this is non-negotiable.
Football Coverage
Over 60,000 football matches covered annually. Premier League, Championship, La Liga, Bundesliga, Serie A, Ligue 1, plus domestic cups and European competitions. The bet builder is strong and accumulator insurance is a regular feature.
Welcome Bonus: Bet £10, Get £30
Place a £10+ qualifying bet at minimum odds of 1/2 (1.5), get £30 in free bets. Free bets split: £20 for sports, £10 for acca bet. Standard UK welcome offer — competitive but not exceptional.